What is 'product placement'?
Product placement is the process by which manufacturers or advertisers pay a fee in order for branded products to be prominently displayed in a movie, TV show or other media production.
How much does Martha Stewart charge to mention a product on the air?
On Martha Stewarts show which is currently lagging in ratings and can only charge advertisers about $10,000 for a 30-second spot, as opposed to $18,000 for The View or a staggering $100,000 for Oprah.
Do you think her use of this is hurting her ratings?
Yes because if she is stopping every 30 seconds to talk about a certain product that isn't even related to her show,people are just going to get bored and change the channel after a while. So people might not even watch the show at all anymore.
What do you think of product placement?
I think that product placement is pretty stupid because if a company wants to advertise a product they shouldn't pay a person on a tv show to do it, they should just keep continuously showing the same commercial of it hoping that the people will get upset and buy the product.
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